Amazon has announced the dates of its largest sale– Prime Day– in India. Amazon Prime Day will happen on July 26 and July 27, 2021. The two-day sale will start at midnight on July 26 and there will be deals across categories including Smartphones, Consumer Electronics, TVs, Appliances and more.
The deals and launches will be available first to Amazon Prime members which is available at Rs 999 per year or Rs 329 for three months. Amazon Prime membership includes free delivery, unlimited video, ad-free music, exclusive deals and free in-game content.
Amazon is also offering a cashback of Rs 1,000 for signing up with Amazon Pay. “Prime members enjoy unlimited 5% reward points on Prime Day purchases with the Amazon Pay ICICI Bank Credit Card,” Amazon said in a statement.
As for the key highlights of Amazon Prime Day sales this year, the e-commerce giant said that there would be over 300 new product launches from brands such as Samsung, Xiaomi, boAt, Intel, Wipro, Bajaj, Eureka Forbes, Adidas, FCUK, Max, Woodland, MyGlamm, Mamaearth, The Moms Co, Hasbro, Nescafe, Surf Excel, Dabur, Baidyanath, Cadbury, Himalaya, Whirlpool, IFB, LG and more available in India.
As for Amazon devices, smart speakers, smart displays and Fire TV products will be on sale with up to 50% off.
Amazon also mentioned that with this Prime Day, it will support lakhs of Small and Medium Businesses (SMBs) to bounce back from the economic disruption owing to Covid-19 and help generate customer demand for products offered by them.
“SMBs across the country witnessed great success during the last edition of Prime Day in India. Over 91,000 sellers from over 5,900 pin codes saw success during Prime Day 2020; more than 62,000 were from non-metro and tier 2/3 cities across India, and 31,000 sellers witnessed their highest sales,” said Amazon.
The company claimed thatoOver 4000 SMB sellers each registered sales of Rs 10 lakhs or more, and 209 SMB sellers becoming crorepatis during Prime Day 2020. Over 1 million Prime members shopped from small businesses in the 14-day lead up to Prime Day 2020 and saved on their purchases.